10+ Years
in International trading business
200+
Brands
100+
Sourcing Channels
20+
Markets in Asia
Our Story
Bringing the World’s Best Brands to Market . —Fast, Competitive, and Authentic.
Since 2016, LICHIA has been committed to helping top global brands and best-selling products thrive in the Asian market. Cooperating with over 100 buyer's stores and more than 200 well-known brands worldwide, we provide Asian consumers with genuine products, competitive prices and a fast-response market, redefining international trade and brand management.
2016
Founded LICHIA,establishing sales channels across major domestic e-commerce platforms.
2017
Opened offices in Hong Kong and Chengdu and launched the Hong Kong warehouse, marking the start of cross-border business expansion.
2018
Partnered with Moschino U&S to become the exclusive distributor for Greater China, strengthening our brand agency business.
2019
Launched warehouses in Shanghai, expanding our supply chain and logistics network to optimize efficiency.2023: Established a new retail model,setting up live streaming rooms.
2025
Established a new retail model, launching MCM、 Alexander McQueen official flagship live-streaming stores on Douyin.
2016
Founded LICHIA,establishing sales channels across major domestic e-commerce platforms.
2017
Opened offices in Hong Kong and Chengdu and launched the Hong Kong warehouse, marking the start of cross-border business expansion.
2018
Partnered with Moschino U&S to become the exclusive distributor for Greater China, strengthening our brand agency business.
2019
Launched warehouses in Shanghai, expanding our supply chain and logistics network to optimize efficiency.2023: Established a new retail model,setting up live streaming rooms.
2023
Established a new retail model, launching MCM、 Alexander McQueen official flagship live-streaming stores on Douyin.
Our Business
With 20 years of experience in wholesale trade across luxury goods, premium lifestyle, and outdoor sports, our team has established buying teams in Europe and deep partnerships with leading Chinese e-commerce platforms, brand retailers, and high-end clients. We operate a comprehensive sales network and are pioneers in exploring live-streaming sales.
Wholesale Business
Retail Business
Cooperation Platform
Global Supply Chain
Lichia collaborates with global suppliers to source goods and manages inventory through its Hong Kong warehouse. By leveraging general trade clearance or cross-border direct shipping, products are efficiently delivered to domestic warehouses. Supported by a robust logistics management system and a reliable supplier network, we provide stable and flexible supply chain and logistics services to meet diverse customer demands.
