10+ Years
in International trading business
200+
Brands
100+
Sourcing Channels
20+
Markets in Asia
Our Story
Bringing the World’s Best Brands to Market . —Fast, Competitive, and Authentic.
Since our founding in 2016, we’ve redefined global trade and brand management by building strong partnerships with a worldwide network of brands and boutique resources. This network drives the success of our operations, enabling us to offer a portfolio that includes luxury, designer, streetwear, and outdoor labels. We help brands expand their reach through competitive pricing, authentic products, and rapid market responsiveness. With warehouses in Hong Kong and Mainland China, we provide efficient wholesale services, reliable cross-border shipping, and online retail support for both domestic and international markets.
2016
Founded LICHIA,establishing sales channels across major domestic e-commerce platforms.
2017
Opened offices in Hong Kong and Chengdu and launched the Hong Kong warehouse, marking the start of cross-border business expansion.
2018
Partnered with Moschino U&S to become the exclusive distributor for Greater China, strengthening our brand agency business.
2019
Launched warehouses in Shanghai, expanding our supply chain and logistics network to optimize efficiency.2023: Established a new retail model,setting up live streaming rooms.
2023
Established a new retail model, launching MCM、 Alexander McQueen official flagship live-streaming stores on Douyin.
2016
Founded LICHIA,establishing sales channels across major domestic e-commerce platforms.
2017
Opened offices in Hong Kong and Chengdu and launched the Hong Kong warehouse, marking the start of cross-border business expansion.
2018
Partnered with Moschino U&S to become the exclusive distributor for Greater China, strengthening our brand agency business.
2019
Launched warehouses in Shanghai, expanding our supply chain and logistics network to optimize efficiency.2023: Established a new retail model,setting up live streaming rooms.
2023
Established a new retail model, launching MCM、 Alexander McQueen official flagship live-streaming stores on Douyin.
Our Business
With 20 years of experience in wholesale trade across luxury goods, premium lifestyle, and outdoor sports, our team has established buying teams in Europe and deep partnerships with leading Chinese e-commerce platforms, brand retailers, and high-end clients. We operate a comprehensive sales network and are pioneers in exploring live-streaming sales.
Wholesale Business
Retail Business
Cooperation Platform
Global Supply Chain
Lichia collaborates with global suppliers to source goods and manages inventory through its Hong Kong warehouse. By leveraging general trade clearance or cross-border direct shipping, products are efficiently delivered to domestic warehouses. Supported by a robust logistics management system and a reliable supplier network, we provide stable and flexible supply chain and logistics services to meet diverse customer demands.
